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IKEA BRAND TRANSLATION
Accordion Book
Fall 2023
Brand Translation of IKEA,
Scandinavian chain selling ready-to-assemble furniture, plus textiles, lighting & home decor. Through much extensive research of IKEA’s history, core values on sustainability, and design aesthetics, I was able to create my interpretation of IKEA as a brand conveyed through vector graphics.
Software:
Adobe Illustrator