MoMA Experimental Exhibition
Brand Identity, UX Design
2024
MoMA Experimental Exhibition is a reimagined digital experience for both desktop and mobile, designed to give MoMA a friendly, assistive voice through the inclusion of a preexisting illustration by Nicolas Ménard. Inspired by key references, including a 1940 MoMA infographic titled Average Day at the Museum, Ménard’s custom illustration style was carefully integrated into the new MoMA website. The original artwork, now archived, is brought to the forefront to add warmth and approachability to the museum's brand identity.
Nicolas Ménard’s Archived MoMA Membership Illustration-Based SystemDesign Process : Flow Chart
Website Experience
Mobile Experience